The initial entry mechanic that requires people to physically wet the token to ‘Unleash Summer’ intentions to deliver huge engagement with all the promotion already making waves in Europe and Australasia with partners reporting strong sales and high levels website visitors to the promotional website.
Based on TVCs, social websites, influencer engagement, in-store branding and POS, retailer support as well as a dedicated website, ZURU will definitely unleash summer with this engaging campaign running throughout Spring/Summer 2019.
Follow Bunch O Balloons on Facebook @BunchOBalloons.
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies on the planet and is also renowned for their agility, creativity and new-age manufacturing techniques. The corporation that began in New Zealand, now employs more than 5,000 staff across 18 offices and distributes to the majority major retailers in over 120 countries. ZURU has delighted numerous families around the globe with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. Which has a strong persistence for the city, ZURU supports Captivating International, local China orphanages and in addition student development programs in Asia and Nz. ZURU will continue to pave new methods of kids to experience and is targeted on reimagining what this looks like everyday.
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